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Obama interview fails to deliver ratings for CNN morning show

by Jeff Poor

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Despite strong promotional efforts, CNN failed to get much of a bump in ratings Friday during a much-publicized interview with President Barack Obama conducted by Chris Cuomo.

According to data released by Nielsen, "New Day" average 280,000 in total viewers and under 100,000 (91,000) in the 25-54 demo. It finished in the overall ratings contest in third place behind Fox News Channel's "Fox & Friends" and MSNBC's "Morning Joe," and was even beaten by HLN, CNN's sister network, in the coveted 25-54 demo with 103,000 viewers.

Net	Morning Shows	P2+ (000s)	25-54 (000s)	35-64 (000s)
FNC	Fox & Friends	1,086	202	470
CNN	New Day	280	91	110
MSNBC	Morning Joe	312	80	176
CNBC	Squawk Box	101	22	43
HLN	Morning Express w/ Meade	196	103	150

"New Day" also showed a decline on Friday for its month-to-date and debut-to-date for the interview, down 19 percent and 25 percent respectively.

CNN	New Day/Obama	08/23/13-08/23/13	NEW DAY	6 AM -9 AM	____F__	280	-	91	-
CNN	New Day to date	06/17/13-08/16/13	NEW DAY	6 AM -9 AM	____F__	332	-16%	122	-25%
CNN	Aug'13 to date	07/29/13-08/16/13	NEW DAY	6 AM -9 AM	____F__	282	-1%	113	-19%

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Obama interview fails to deliver ratings for CNN morning show
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